Why advertisers want to pay you!

In reading some of my favorite "Make Money" blogs (ProBlogger, DoshDosh, and a few others) it seems that diversifying your advertising is the way to go. What does that mean? Well, inline text ads and programs such as AdSense generate income based on how many times an ad is clicked. The amount of times that an ad is clicked is usually represented as a percentage of the amount of times ads are shown. This percentage is called a "Click Thru Rate" or CTR for short. A quick check of this blogs stats and I see that I have an all-time CTR of .68%. Now here's an interesting fact from a study recently performed by PayPerPost based on blogger's posts of their advertisers. The CTR of post-specific reviews and advertisements? On average sponsored posts deliver an average ctr of 10.545%!

Now you can begin to see why there is great value in creating a niche blog and getting some readership. The profits can be overwhelming so take a bit of advice from me. Be sure to include content worthy of being read by your readers. I have visited a few blogs who obviously post strictly for the cash and I hope that is not what I present here. Avoid those programs that require you to post about things unrelated to your blog and you will retain a greater readership. Greater readership means more links to and from your blog. And, of course, that means higher page ratings to help get you the higher paying advertisers! Check out PayPerPost if you are a newbie and are just getting started. The easiest way to do that is to write a review of this very article and get $7.50 right from the start. Just click the button below and your off to a great start attracting those advertisers who want that 10.545% CTR!!